They can also submit their RSS feed to Flipboard. To get their content on Flipboard, publishers need to create an account and use the Flipboard bookmarklet to start curating content into the platform. Nick Lioudis, Content Marketing Manager, Chartbeat Mobile-first aggregators present a growth story - the referral traffic they send to publishers has doubled in the past two years. This gives them the opportunity to attract and nurture these users, by offering a select number of articles for free and encouraging them to subscribe for more. Flipboard, which has 145M users per month, sends readers directly to publishers’ sites. However, many have seen record increases in traffic as well as subscriptions.
Local news publishers have been hit hard by the pandemic due to declining ad revenues. “It seems more relevant and important than ever as our communities grapple with the impact of a pandemic, racial injustice and unemployment making the need for reliable, local information more critical than ever.” “We launched our Local initiative at the start of 2020 and we’ll continue to expand this program over the course of the year,” says McCue. “Mobile-first aggregators present a growth story” Flipboard intends to identify the kind of notifications users find most helpful. So users in these cities following local news on their Flipboard account will receive local breaking news notifications on their phone. The company will also begin testing localized notifications beginning with testing in Houston, Chicago and Philadelphia. So for example, one user can have a feed that includes updates about local sports teams, while another can have one focusing on local coronavirus news.
The latest release also enables Flipboard users to personalize their local feed by selecting from sub-topics related to their metro area the company calls it “passion picker.” It allows users to select from topic tags such as the names of sports teams, nearby towns and topics like local politics, and real estate. Our local coronavirus coverage consists of almost 200 stories per day and this integration with Flipboard’s local initiative will increase discovery of this important information. “As a provider of local news to communities all across the US, it is essential for Patch to partner with platforms to reach relevant audiences,” said Warren St. It also partnered with Patch and ProPublica to include coverage on COVID-19 and the upcoming 2020 presidential election.
0 kommentar(er)
